News | 10 August 2021

Theo Fennell x Primrose Hall Peonies

RHS Chelsea Flower Show 2021

Theo Fennell collaborate with Gold medallist nursery Primrose Hall Peonies

Virtual RHS Chelsea 17th – 23rd May.

We are delighted that our collaboration with Primrose Hall Nursery can finally go ahead in 2021, beginning with ‘Virtual Chelsea’ week. It shows how the thought, love and craftsmanship that go into creating an exquisite piece of jewellery is mirrored by the love, passion and care needed to nurture a peony to exhibition standard.

There is great synergy between the journey of designing, creating and crafting a piece of jewellery and breeding a new peony plant.

“Our Gallery, workshop and studio have been based in Chelsea for 40 years and it is our spiritual home. The RHS Chelsea Flower Show is one of the great local, jolly events and a cornerstone of the London season.

As a company we have used flowers as an inspiration for years and my wife’s favourites are Peonies….so when Primrose Hall Peonies, the best Peony growers in the Kingdom, asked us to partner with them at the show, it seemed like a perfect fit.
We are very excited to be working with them, designing some Peony inspired jewels and showing them at RHS Chelsea flower show. We are much looking forward to it.”


The thought, love and craftsmanship that is poured into creating an exquisite piece of jewellery is much like the care and attention needed to nurture a peony from bud to flowering maturity. Giving jewellery, like giving a gorgeous peony, is a joyous thing and an act of love. This collaboration with expert peony grower Alec White for the RHS Virtual Chelsea Show in May and the physical show in September 2021, perfectly depicts the closeness of this sentiment.

Primrose Hall Peonies is an RHS award-winning British nursery. They hold the National Collection for Intersectional peonies and stock the largest selection of rare and extremely collectable peonies for sale in the UK.

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